Agencyphonics

Agencyphonics Episode #20 with Susanna Simpson Founder of Limelight Agency & Cactus Agency NED

August 04, 2020 Spencer Gallagher and Peter Hoole
Agencyphonics
Agencyphonics Episode #20 with Susanna Simpson Founder of Limelight Agency & Cactus Agency NED
Chapters
Agencyphonics
Agencyphonics Episode #20 with Susanna Simpson Founder of Limelight Agency & Cactus Agency NED
Aug 04, 2020
Spencer Gallagher and Peter Hoole

Susanna Simpson Founder of Limelight PR Agency (now Definition)

Susanna knew she wanted her own business at the age of 8 and that it would be an Agency by age 16 following extensive work experience with an international PR Agency.

Susanna also grew her Agency Limelight internationally, setting up partnerships in Australia and the US.  She went on to launch a wholly owned Limelight office in Dubai in 2011 and it was named New Agency of the year in The Middle East.

In 2018 Susanna sold Limelight through a trade sale and immediately reinvested to buy 10% of the agency that acquired hers wanting to keep some entrepreneurial skin in the game.  The merged agency has since been rebranded to Definition and Susanna remains a very active shareholder and mentor to the business and its MD.  Now post exit she is ready to invest some of her spare time helping other agency founders grow and learn from her successes and failures.

Susanna is now also exclusively advising Agency founders through Cactus having known and worked with Spencer Gallagher as clients of one another over the last decade.

https://www.linkedin.com/in/susannasimpson/ https://www.cact.us
https://www.linkedin.com/company/cact-us
https://agencynomics.com      https://cact.us

Books and other information mentioned:
Pitching to Win: The Art of Winning New Business
https://amzn.to/2KYdlEo

Think and Grow Rich
https://amzn.to/2KZyY7D

How to Win Friends and Influence Profits: The Art of Winning More Business from Your Clients
https://amzn.to/30VjIEq

Agencynomics by Spencer Gallagher & Peter Hoole : https://amzn.to/2xHuPQ

The Art of Exceptional Living - Jim Rohn
https://www.youtube.com/watch?v=WVjGpY2wtD0

This episode was brought to you by Forecast https://hubs.la/H0xtd2S0
Wirehive, Cactus, the Agencynomics Community and The Cactus Academy 
https://www.wirehive.com/
https://www.cact.us/
https://community.agencynomics.com/
https://thecactus.academy/

Agencynomics is a social enterprise dedicated to helping Agencies to adopt the practices they need to propel their Agency.

Agencynomics and Agencyphonics are not for profit.

https://www.buymeacoffee.com/spg4

Please follow us on Twitter, Instagram and LinkedIn @Agencynomics

Show Notes

Susanna Simpson Founder of Limelight PR Agency (now Definition)

Susanna knew she wanted her own business at the age of 8 and that it would be an Agency by age 16 following extensive work experience with an international PR Agency.

Susanna also grew her Agency Limelight internationally, setting up partnerships in Australia and the US.  She went on to launch a wholly owned Limelight office in Dubai in 2011 and it was named New Agency of the year in The Middle East.

In 2018 Susanna sold Limelight through a trade sale and immediately reinvested to buy 10% of the agency that acquired hers wanting to keep some entrepreneurial skin in the game.  The merged agency has since been rebranded to Definition and Susanna remains a very active shareholder and mentor to the business and its MD.  Now post exit she is ready to invest some of her spare time helping other agency founders grow and learn from her successes and failures.

Susanna is now also exclusively advising Agency founders through Cactus having known and worked with Spencer Gallagher as clients of one another over the last decade.

https://www.linkedin.com/in/susannasimpson/ https://www.cact.us
https://www.linkedin.com/company/cact-us
https://agencynomics.com      https://cact.us

Books and other information mentioned:
Pitching to Win: The Art of Winning New Business
https://amzn.to/2KYdlEo

Think and Grow Rich
https://amzn.to/2KZyY7D

How to Win Friends and Influence Profits: The Art of Winning More Business from Your Clients
https://amzn.to/30VjIEq

Agencynomics by Spencer Gallagher & Peter Hoole : https://amzn.to/2xHuPQ

The Art of Exceptional Living - Jim Rohn
https://www.youtube.com/watch?v=WVjGpY2wtD0

This episode was brought to you by Forecast https://hubs.la/H0xtd2S0
Wirehive, Cactus, the Agencynomics Community and The Cactus Academy 
https://www.wirehive.com/
https://www.cact.us/
https://community.agencynomics.com/
https://thecactus.academy/

Agencynomics is a social enterprise dedicated to helping Agencies to adopt the practices they need to propel their Agency.

Agencynomics and Agencyphonics are not for profit.

https://www.buymeacoffee.com/spg4

Please follow us on Twitter, Instagram and LinkedIn @Agencynomics